I went through your horse ad, the off-market ad you were running, everything in the Meta Ad Library and my notes from our call. You told me the team can't handle a flood of new leads right now, so I didn't put anything in here that adds volume. The bigger issue is not lead volume. It is what happens after somebody raises their hand. Your ads create attention, then the system drops the person into a two-second form with no page, no education, no trust sequence, and no reason to keep moving.
The ad is doing the front-end job. It calls out a narrow buyer, gives them a reason to click, and creates a first signal of demand. Then the lead form captures a name and number and the process stops being intentional.
There is no controlled moment where you explain what the list is, why it exists, who it is for, what “off-market” means in practice, or what the buyer should do next. There is no short video that answers the first obvious questions. There is no email sequence that turns curiosity into a reason to speak. There is no appointment page that lets a person arrive already familiar with you and Devin.
That means the team is trying to create trust manually, one follow-up at a time, with people who barely remember opting in. That is why adding more leads would create more work before it creates more closings.
Ad, Facebook form, manual follow-up, occasional delayed call, and a team that has to explain everything live.
Ad, owned page, useful video, email and text nurture, retargeting, appointment confirmation, and a simple handoff into the team.
| Area | Grade | What I saw |
|---|---|---|
| Sticking with itBudget consistency | A | The off-market ad ran from May 29 for over five months. Meta has months of data on who in Douglas County engages with you. |
| Picking the buyerCopy as targeting | A | The horse ad. Calling out a specific buyer in the first line is the only targeting housing ads allow, and you're using it. |
| Retargeting audienceThe list you're building | A | You ran the off-market ad on purpose to feed retargeting. That's rare. With it off, is anything still feeding that audience? |
| ReviewsProof a lead can find | B | Plenty of them, but under Devin's profile, so they don't back up ads that say Kevin. |
| YouTube and Google LSASet up, not running | C | Both are built. You held off because of capacity, which makes sense for cold traffic. |
| Where the click goesLead form vs. your own page | F | Both ads go to a Facebook lead form. Cheap, easy leads with little intent, no chance to show them who you are, and an audience you can only reach again on Meta. |
| What the list seesRetargeting creative | D | Homes and listings. Nothing with your face or voice. |
| Before appointmentsTrust built ahead of time | D | Nothing goes out between booking and the meeting, so each appointment starts cold. |
| Sellers inside buyer leadsThe form questions | ? | I can't see your form questions from the Ad Library. If nothing asks whether they need to sell first, that's an easy add. Let's check it on the call. |
Same ads, same budget. The first change is where the button goes: a simple page with a 60-second video of you at the top, the homes list right under it, and a short form that asks how soon they're moving and whether they need to sell first.
That page is the first backend asset. It gives the person a reason to stay, a reason to believe you, and a reason to continue. You may get fewer raw leads and pay more per lead. That is fine if the people entering the system understand what they are asking for and are easier for the team to help.
Every visitor also becomes an audience you can reach on Facebook, Instagram and Google. One page per ad, starting with the horse properties. The list is not the product. The list is the first step in a controlled conversation.
You told me time is what stops you, so don't plan anything. Have someone sit across from you, maybe Devin, and ask you these 12 questions. Answer the way you'd answer a client at a kitchen table. One take each, no script. Two to three hours gives you enough material for the landing page, the confirmation page, the next three months of retargeting, and the appointment nurture.
The point is not to become a content creator. The point is to stop making the sales call carry every explanation. A buyer should be able to learn why the list exists, what the team does, what happens after someone responds, and how you and Devin think before the appointment ever starts.
Run them on Facebook and Instagram to page visitors, plus everyone who already filled out your old forms. That audience is small, so it doesn't take much budget for each person to see you several times a month.
This is how you get more of those "I've been watching you for a year" calls on purpose instead of by luck.
Pick 5 to 7 of the videos: Devin and the team, how you price, your numbers, what happens next, and the seller question you're tired of answering. Put them on one page that goes out automatically when an appointment is booked. Add one email that tells the person exactly what the meeting will cover and one text that points them back to the page.
This is where the backend earns its keep. The appointment is no longer the first time the lead hears the explanation. People arrive already knowing you, the meeting has a clear purpose, and the team does not have to spend the first ten minutes rebuilding context.
The page delivers the list immediately. The first video explains what the list contains, how often it changes, and what you mean by off-market. The visitor should understand the offer before seeing another form.
Email one explains who the list is for. Email two explains what to check before pursuing acreage. Email three explains the sell-first or buy-first problem. Each message should remove one reason to delay or disappear.
Retarget page visitors with the video assets: you, Devin, the team, the local market, and one real process example. The ad keeps the relationship alive while the email gives the person enough context to decide whether a conversation is worth having.
The confirmation page explains what will happen, what the buyer should bring, and which videos are worth watching first. The goal is not to force a booking. The goal is to make the booked person more interested in attending.
The 12 videos in one afternoon. Two landing pages built with your intro video at the top.
Your ads point to the new pages. Retargeting videos live.
Video page goes out automatically after every booking.
Look at who's coming through the page, what they say on calls, and adjust.
20 minutes. We'll look at your form together and I'll walk you through each piece. Run it yourself afterwards, or have us do it.
Book a walkthrough